Clickk Marketing Funnel Platform
A platform where content creators can connect with fans, get their input, and share special offers. With a fan community and easy SSO, creators and marketers can capture leads and turn them into loyal customers using polls, galleries, and creative ads.
Product Designer: Suttida Srinuan
Timeline: Initial Design: January - June 2023 (6 months)
Pivot to the final design: July - October 2024 (9 months)
Tool Stack (Design) : Figma, Fijam, Discord, Linear,
Platform: Web and Desktop App
Category: Marketing Funnel and Social Media Platforms
Industry: B2B, Social Media
Collaborators
Jed Burdick
Product Owner
Suttida Srinuan
Lead UX Designer
Alf Fenton
Founding Engineer
Thithirat C. (Mook)
Frontend Engineer
Zay Yan Paing Hein
Cloud Engineer
Prevent overlaps and errors during multitasking.
Notifire - Notify + Remind Mobile App Design
Prevent overlaps and errors during multitasking.
Notifire - Notify + Remind Mobile App Design
Clickk Marketing Funnel Platform
Clickk is designed to help content creators connect with fans and promote their exclusive offers.
Product Designer: Suttida Srinuan
Timeline: Initial Design: January - June 2023 (6 months)
Pivot to the final design: July - October 2024 (9 months)
Tool Stack (Design) : Figma, Fijam, Discord, Linear,
Platform: Web and Desktop App
Category: Marketing Funnel and Social Media Platforms
Industry: B2B, Social Media
clickk
We kicked off the project by first understanding content creators and marketers—their pain points, challenges, and what they truly need. Then, we took a deep dive into the effectiveness of existing marketing tools in the market. To refine our focus and tackle the challenge strategically.
We used the How Might We (HMW) approach to pinpoint key opportunities and guide our direction.
How Might We make the buying journey more fun and engaging?
Fans can interact with each other about the content, create groups, share, and invite friends.
Live Chat
Poll
One of the most powerful ways to attract leads is through polls. By understanding their interests, we can create content or sell products they like, ultimately turning them into loyal customers. Clickk offers an intuitive editor where content creators can easily create and edit polls, ads and galleries on their main content.
Usability & Outcome
10%
New visitors
After signing up with Clickk, content creators noticed a 10% boost in visibility to new audiences, helping them reach more people and grow their fan base
9/10
Recommended to other influencers
Users find Clickk super intuitive to use, adding polls and galleries is a fun way to connect with fans. They love it so much, they’re recommending it to other influencers
0.6%
View to conversion rate
0.6% increase of conversion, compared to the original platform.
50 mins
Saved on customer survey
Users saved up to 50 minutes on customer surveys by utilizing Clickk's polls, which offer real-time analytics on the Clickk dashboard without complex processes.
Research
20-50%
Sales Funnels Increase Conversions
We gathered insights from 6 interviews with content creators who have between 5k and 30k subscribers.
5 billion+
Active Social Media Users
people are active on social mediawith video content being the most popular among Gen Z.
69%
watches video content
to learn about new innovations or product reviews for educational purposes.
30%–50%
Lose their earnings
Content creators lose 30%–50% of their earnings to platform fees, ad revenue splits, and transaction costs.
Process
-
What are the business goals? (Lead generation, user engagement, conversions)
-
Who are we designing for? (Content creators and marketers)
-
What constraints are we working with? (Time, budget, tech limitations)
-
-
Content Creators – Needed tools to monetize their content, build a fan community, and drive engagement.
-
Marketers – Wanted an effective marketing funnel, audience insights, and conversion tracking to optimize campaigns.
-
-
Discovery & Research – 1-2 weeks
-
Wireframing & Prototyping – 2-3 weeks
-
Testing & Iteration – Ongoing
Tool Stack:
-
Figma & FigJam – Design & prototyping
-
Miro – User journey mapping & brainstorming
-
Google Analytics & Hotjar – User behavior insights
-
Linear & Notion – Agile planning & collaboration
-
-
Develop – Created wireframes & interactive prototypes in Figma.
-
Test – Conducted usability tests with content creators and marketers to refine key features.
-
Iterate – Made fast updates based on real user feedback.
-
-
Tight Deadlines – Focused on core features first, optimizing secondary elements later.
-
User Engagement – Ran A/B tests to improve onboarding, sign-up flows, and feature adoption.
-
Customization Needs – Designed flexible content management tools that allowed creators to personalize their funnels.
-
Monetization Clarity – Provided clear revenue tracking dashboards to help creators optimize their earnings.
-
Business Goal
Convert leads into loyal customers
The initial goals of the project have shifted as we adapted to rapid technological changes. We decided to make the buying journey enjoyable while simplifying the lead-capturing process.
Problem
Loss of customer retention and sales loyalty.
When fans lose interest or connection, creators risk lower engagement and fewer repeat supporters. Building trust, offering value, and keeping interactions meaningful can help retain loyal fans.
Clickks Mission
Boosting Sales 4X with Visibility & Personalized Content
Through in-depth market research with the sales team, I discovered that increased visibility directly boosts engagement, and more visibility leads to higher interaction. Additionally, personalized content enhances the chances of converting leads into loyal customers by 4X.
Impact
Capture Leads with Lead Magnets and Track Real-Time Interactions
Content creators can identify lead interests and provide them with more relevant, personalized content.
Increase visibility by capturing more leads with relevant content, ultimately driving higher sales.
Understand lead interests to create more relevant content.
Engage with fans through exclusive content tailored to their interests.
Clickk's Use Case
How do we bring fans into Clickk community?
Clickk Edtior
Customizable offers linked to a specific URL.
In Clickk's editor, content creators can create offers from scratch, including lead magnets, polls, quizzes, and galleries, and embed them on main URLs to engage with leads and gather insights.
Explore Clickk's Must-haves
Fan Community
The direct URL from a different platform will appear here.
Main Platform Account
Offers types
E.g., this icon shows a quiz that's coming up at the timestamp.
Fans can interact with each other about the content, create groups, share, and invite friends.
Live Chat
Offer stream
When the video plays at a certain timestamp, the offer on the right side will appear and stream in real-time.
Lead Magnet
Once fans interact with the lead magnet, it will be sent directly to their email after they sign up.
Editor
Content creators can paste the URL of their content to personalize ads displayed on it.
URL of the main contents
Back to fan view
Shortcut for a FAn view from ediotor
Increase visibility by capturing more leads with relevant content, ultimately driving higher sales.
Understand lead interests to create more relevant content.
Engage with fans through exclusive content tailored to their interests.
Consistent components maintain a smooth design and development flow.
Style
Guide
User Flow
The updated user flow for 2024 is set to roll out by mid-2025.
We added an account authentication step for content creators before they sign up to prevent content theft and stop others from marketing stolen content as their own.
Takeaways
Next phase...involve users in the design and engineering process for better insights and more effective solutions.
